raY-BAN
Worldwide wonderland
Category
Social Campaign
Client
Ray-Ban
Role
Creative & Copywriter
Responsibilities
Creative
Copywriting
Depending on where you are in the world, the festive holidays can look completely different.
The Worldwide Wonderland, is a collection of weird and wonderful Christmas traditions and seasonal-shindigs from across the globe: From Italy's Christmas witch, La Befana, to Brazil’s ultimate secret santa, Amigo Secreto.
We told the story of Christmas celebrated around the world. Stories infused with cultural and bizarre holiday traditions. We showcased Ray-Ban's 2016 Christmas collection within 3D animated settings, each representing a different festivity from across the globe. Discover how people celebrate the festive season all over the world, through our animated social campaign and interactive gift guide.
We created a holiday-focused digital campaign that was seamlessly integrated across social and Ray-Ban.com.
In just one week, the campaign generated over one million organic views on Instagram, with over 25% engagement.
Due to the success of the social campaign, the assets also featured in a month long DOOH campaign in Times Square, New York, over Christmas.
Credits
Creative & Copywriter
Miriam Patience
Creative Director
Cameron Temple
Producer
Vinesh Shah
Design Director
Blue Bushell
3D / Animation
Serial Cut / Robin Barnes
Agency
Stink Studios