Social Campaign
Oakley
Radar Pace
My Role
Creative
Responsibilities
Creative development
Film direction
Post production
When we’re working out alone we can become our own worst enemy. The voice in our head can stop us improving. You feel like you’re doing all the right things, yet failing to make progress and hit a plateau.
Oakley Radar Pace overrides our self talk, transforming workout sessions by keeping us focused when we need it most.
Meet your new coach
Oakley Radar Pace are smart glasses, that use inbuilt headphones and an intel processor to coach athletes of all abilities when running or cycling. It offers real-time voice activated coaching that can create unique training programs and track performance.
Oakley Radar Pace is the voice in your ear helping athletes push past plateau moments in a workout, using real-time feedback.
We created a social campaign that targets the everyday athlete, focussing on moments when they're at their limit and reaching their maximum - but with the help of the Oakley Radar Pace they're able to reach new heights, pushing further and running longer.
We created a series of story focused ads, challenging athletes negative self talk, using real training insights. Each film follows an athlete, overcoming their plateau, assisted by Radar Pace.
Credits
Creative & Art Director
Miriam Patience
Francisco Seiz
Executive Creative Director
Cameron Temple
Agency
Stink Studios
Director
Tom Green