raY-BAN
What MoMs WAnt
Category
Social Campaign
Client
Ray-Ban
Role
Creative & Copywriter
Responsibilities
Creative
Copywriting
Art Direction
Every year that you get to celebrate Mother’s Day becomes more special, but your gifts probably don’t. We challenged people to ditch the clichéd gifts for a gift that stands out on Mom’s day.
What Moms Want isn’t another bunch of flowers, box of chocolates or a new scarf. We invited the US to step up their gifting game and ditch the cliché gifts for something their moms actually want…
The What Moms Want campaign live across the Ray-Ban website and social channels.
We created a Mother’s Day gift guide and social campaign that targeted the US market, driving traffic to ray-ban.com.
Our aim was to position Ray-Ban as the gift that stands out on Mother’s Day. We created a theme for each of the six key products from the campaign, each theme was based on cliche gift ideas; the typical “go-to” gifts for moms.
We created stylised 3D compositions and used a single colour wash to hero the Ray-Ban frames amongst the monochromatic backdrop.
Credits
Creative, Art director & Copywriter
Miriam Patience
Creative Director
Cameron Temple
Producer
Carolyn Taylor
Creative & Art Director
Francisco Seiz
3D
Robin Barnes
Agency
Stink Studios