Digital Activation
Tommy Hilfiger
SideFlix
Get together with friends and line up your phones to watch and shop Tommy’s latest collection as it hits the runway.
We partnered with Tommy Hilfiger and Facebook to launch SideFlix: The platform’s first multiscreen video experience which enables friends to watch and shop Tommy’s new fall collection as it unfolds across their devices.
My Role
Lead Creative
Responsibilities
Visual direction
UX direction
Categories
Social campaign
Interactive
The multiscreen experience, activated through Facebook Messenger, seamlessly plays one shoppable video across multiple devices, enabling each person to shop and save their favourite.
We created three films, the first based in Shanghai, second in NYC and the third in Tokyo. The first episode requires two devices and with every additional device added, a new collection of looks and content is unlocked. In each film we explore the city, alongside local fashion influencers, and end with the Tommy's fashion show. Throughout the experience you can shop and save all the looks.
In three weeks, 21,000 viewers shopped the collections on SideFlix, and for every additional person who joined the group experience, the amount of time spent on Sideflix doubled.
The initial creative on this project was underway when I joined .monks, so I stepped up to lead the project through production. I worked alongside a UX designer mapping out the user journeys, and lead the copywriting for the experience.
Credits
Lead Creative
Miriam Patience
Executive Creative Director
Jon Biggs
Agency
.monks