Digital Activation
Tommy Hilfiger
SideFlix
Get together with friends & line up your phones, to watch and shop Tommy’s latest collection as it hits the runway.
We partnered with Tommy Hilfiger & Facebook to launch SideFlix: The platform’s first multiscreen video experience which allows friends to watch Tommy’s new fall collection unfold across their devices.
The multiscreen experience, activated through Facebook Messenger, seamlessly plays one shoppable video across multiple devices. Each person is able to shop and save their favourite looks, making shopping social again.
We created three shoppable films, the first based in Shanghai, second in NYC and the third in Tokyo. The first episode requires two devices and with every additional device added, a new collection of looks and content is unlocked. In each film we explore the city, alongside local fashion influencers, and end with the electric fashion show. Throughout the experience you can shop and save all looks.
In three weeks, 21,000 unique visitors shopped the collections on SideFlix, and for every additional person who joined the group experience, the amount of time spent on Sideflix doubled.
The initial creative on this project was underway when I joined MediaMonks, so I happily stepped up to lead the project creatively through production.
I saw the edits through production, worked alongside a UX designer mapping out the user journeys, and lead the copywriting for the experience.
