Digital Content
Off-White
Paris City Guide
In honour of Off-White’s legendary founder, Virgil Abloh, we launched the Off-White Paris City Guide touring the late designer’s favourite spots around the City of Lights - featuring over 70 cafes, galleries and boutiques.
Launched during the S/S Paris Fashion Week 2022, the Off-White Paris City Guide was exclusively available in the Off-White app, with a secret interactive Google Maps component.
To launch the City Guide, we interviewed some of the store owners about their personal memories of Virgil, creating exclusive in-app content, which we teased through social - driving app downloads.
Behind the scenes
