Digital Activation
Fox
24 Legacy
To mark the launch of 24 Legacy, and to get the fans excited for the release, we collaborated with Fox Network to create an opportunity every 24 fan dreams of - to become a CTU (Counter Terrorist Unit) agent in the field.
24: LEGACY is the brand new series from the 24 Franchise - the TV phenomenon with a global fan-following. We created a Facebook chatbot, with an interactive real-time dynamic story, enabling fans to take control of a mission and call the shots. Using Messenger functionality, the ‘CTU Agents’ decided who to interrogate, who to pursue and which wire to cut. Their decisions, affected the story and the outcome of their mission.
Working with Nelson Greaves, a Hollywood writer from 24, I developed a branching narrative that created up to 1.5 hours of story-gameplay.
The plot introduced key characters from the new series, teased future storylines, dropped “easter egg” clips and exclusive messages from the show creators, weaving nods to earlier “24” series and fan favourite quotes.
Acknowledgements
Lead Creative
Miriam Patience
Agency
Stink Studios
Visual Design
Francisco Seiz
