Social Content
Hotels.com
That Feeling
My Role
Assoc. Creative Director
Responsibilities
Film concepts
Art direction
Film direction
Film production/DOP
Prop styling
Post production
Hotels aren’t just places to stay—they’re experiences that linger in our senses. It's the intangible moments that make a trip unforgettable: The fizz of a just-poured spritz, the coolness of crisp bedsheets, the first dip in a sun-warmed pool.
We captured and distilled seemingly fleeting, yet mesmerising, hotel moments into pure transportive storytelling.
That good kind of bored feeling
That just like Nonna's feeling
That view for two feeling
This social-first campaign, designed for Instagram Reels, featured 10-second pure escapism moments, each focused on a single hotel feature or amenity. Evocative POV visuals and ASMR soundscapes immersed viewers in the moment, as if they were there.
+18m
Impressions
By focusing on feeling rather than function, the campaign resonated deeply with viewers, inviting them to lean into their travel daydreams. No hard sell. No CTA. Just an irresistible pull toward the possibility of a getaway.
That sunny side up feeling
That handmade feeling
That liquid gold feeling
Credits
Assoc. Creative Director
Miriam Patience
Creative Director
Pauline Kerleroux
Josephine Forel
Executive Creative Director
Eden Keane
Director/DOP
Miriam Patience
Pauline Kerleroux